For more than 60 years, 1001 have been looking after the nation’s carpets.

Although much has changed since our launch in the 1940s, we’re still the go-to experts with the most comprehensive carpet cleaning range. Here’s the story of how we’ve been your carpet’s best friend for more than six decades.

1001 was launched in the 1940s as the first ‘all-purpose’ cleaning fluid, appealing to the masses with its tagline ‘1001 uses around the home’.

In the 1950s it was our easy-to-use and effective household and carpet cleaners that made the brand so popular with the traditional housewives of the time.

The brand became more specifically carpet-focused in the 1960s when we began to use the slogan ‘1001 cleans a big, big carpet for less than half a crown’. Further product development led to the introduction of a 1001 Carpet Shampoo promising “less time and less mess”.

The 1980s saw the brand expand further into a specialist product for carpet cleaning machines. We also introduced the famous Troubleshooter product – the ultimate in targeted spot stain removal.

In the 1990s our lives and homes got busier, with more working adults than ever before. So, 1001 introduced a convenient solution for wet spills as well as ground-in dirt; our carpet and upholstery Mousse.

Since 2004, 1001 has been part of the WD-40 Company. And, no products manufactured by the WD-40 Company have ever been tested on animals. So, you can rest assured knowing that all 1001 products are completely cruelty-free.

Today, 1001 is the most comprehensive carpet care range in the market. The knowledge and experience we’ve acquired over more than 60 years mean we’ll always be your carpet’s best friend.


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